Product information management (PIM) is a solution for easy and centralized organization of product-related information. PIM can be used to manage technical product information, marketing descriptions, videos, manuals, and imagery, especially when the content is distributed across multiple channels.
One of the most difficult but also most important parts of digital commerce is producing and maintaining quality content. Therefore, real-time and centralized product information management is extremely important in digital commerce. With PIM, you can save hundreds of man-hours while improving your customer shopping experience.