Punanaamio has long used Pinja’s system as the back-office system for processing the store’s cash registers and orders. In the reform, the back-office functions remained unchanged, and improvements were made mainly to the real-time capability and content of the data transfer between the systems.
Existing back-end systems and the information therein allowed the migration from Magento 1 to Magento 2 to take place only for product and customer data. This also enabled the centralize the customer’s resources in order to ensure the correctness of product data. Here, as in all our eCommerce projects, securing the search engine visibility gained over the years was paramount. Magento 2 enables even better technical and content search engine optimization, which will be reflected in better discoverability in the future, both for the Punanaamio brand and for products and product information.
An important part of the successful project is that long-term cooperation has created openness in the customer relationship. In addition to a successful outcome, this makes it possible to carry out a large project efficiently and agilely, listening and learning from the other.
You can get acquainted with the implementation of Magento 2 eCommerce here: