The photo industry experienced a huge change as old film spools were replaced with memory cards when the last century changed. As a pioneer in the industry Ifolor’s predecessor, Ifi, begun producing 10 x 10-18 cm photos from digital images provided by their clients in 1999. The first years of 21th century were difficult for the photo industry. People still took pictures, but they were lost in computer memory banks. Only few people wanted their pictures on paper.
A change for the better occurred in 2006 as the Swiss company called Photocolor Kreuzlingen AG bought Ifi. A year later the name of the company changed to Ifolor. Under new ownership the product selection went through major changes. In 2008, cards, calendars and photo albums were added to the selection. From then on, the photo album has become Ifolor’s highest selling product.
“Now, depending on how we count, we have about 30 to 40 products. The traditional photo isn’t dead as a product either, as over 20 % of our revenue comes from regular photos. On the busiest weeks we produce up to a million photos,” production director Timo Jokinen reports.